Search Engine Marketing
3D Studio Works uses the Internet, the major search engines like
Yahoo, Google and MSN and a company's optimized website to market that company, its products and its services to potential customers who have been qualified and targeted. At 3D Studio Works, we have combined our expertise in marketing, website development and website management to offer premier Search Engine Marketing services. We understand how the search engines work and we know how to make them work for your company.
It is estimated that more than 90% of consumers use the Internet to get information when making a buying decision, and 85% of all visits to websites originate through search engines. That means about eight out of ten people are being guided to buy based on a search engine's results list. If you're a company that supplies what the searching buyer needs, but your name does not appear on the results list, you have a serious marketing problem.
3D Studio Works starts Search Engine Marketing processes with extensive Keyword
Research. We identify and analyze a list of words and phrases to determine which ones are most valuable to your company in terms of search engine visibility and viability.
Next, we provide Content Management and Content Development Services. Our content specialists can develop keyword-rich copy for your website, so it's attractive, informative and receives higher search engine rankings.
Finally, we offer a proprietary Search Engine Optimization program called
Definite Reach. The Definite Reach strategies and implements improvements to aspect your corporate website so it gets higher rankings that drive more visitors which results in more business for your company.
At 3D Studio Works, we know how a well-designed and professionally search engine marketed website can impact every aspect of your company's marketing including strategic planning, corporate identity, lead generation, sales promotion, communications, and advertising.
Keyword Research
Keyword research is the critical first step for all your search engine marketing endeavors including content management and content development and search engine optimization. 3D Studio Works offers in-depth keyword research that will identify definitive Internet keywords and keyword phrases that are the most relevant, the most beneficial and the biggest potential lead producers for your company's website.
Internet users enter at the search engines when looking for particular information, products or services. The goal of keyword research is to identify what search terms have the potential to drive the most qualified targeted customers to your website. At 3D Studio Works, we do it every day, and we do it very well.
3D Studio Works keyword research starts with a careful compilation of words and phrases that would be used to describe your company, your industry, and the products or services your company provides. Then, we analyze each potential keyword to determine its:
- Frequency Rating - how often searches are conducted using this particular word or phrase
- Company/Industry Relevancy - the relationship between the word or phrase and your company's offerings
- Attraction Qualities - the ability to set your company apart from others
All these factors must be considered together. A particular keyword may have a high search frequency rate, but if it is very common word in your industry and there are a lot of websites from your industry competing for that term, that keyword may not be a good keyword for your company website to target. Likewise, if a keyword has a very strong relevancy to your offerings, but a very low search frequency rating, it won't be able to drive much traffic to your website.
By researching and analyzing the best search terms for your company, 3D Studio Works can develop keyword rich content that gives your website higher search engine rankings, better visibility, and maximum potential for new Internet business development.
Why not try our free initial consultation to see if you like working with us?
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